No matter what you do as a small business, you are more concerned about making sales than anything else. After all, it is the life and blood of your business.
You want to make sure that your campaigns bring you positive results. Not making sound sales can cripple your business.
But it doesn’t mean you constantly push and spam your customer to buy from you. This approach will surely turn off them.
Instead, making sales is an organized system.
First of all, you need to spread awareness about your business, then get customers to engage with you and then finally make that decision to part with their money and trust you. Once they buy from you, the next step is to convert them into your loyal customers.
This process is what we call sales to funnel.
It is a way to get leads and then convert them into your clients.
The sales funnel is the step-by-step process that businesses lead customers through when purchasing products.
Here is the breakdown of those steps:
STEP 1: Awareness:
In this step, you need to build awareness about your products or services through advertising, social media and even word of mouth. Imagine a roadside billboard of Starbucks.
STEP 2: Interest:
Once potential customers get to know about your products, they will assess it based on their interest level. They think if it can solve their problem.
STEP 3: Decision:
A potential customer is likely to explore more to know about your products and pricing as well. At this stage, you need to get ready with sales pages, webinars and calls. For example, Starbuck might create pamphlets and PPC ads at this stage.
STEP 4: Action
This is the final stage that decides if the prospect will make buy from you or not. If they don’t, you still have a chance. You can find out what keeps them from buying. Listen to their concern and optimize your campaign accordingly.
How to Make the Most of Your Sales Funnel
Content generation and buying advertising can benefit your sales funnel. Even spending five dollars a day or $1,500 a year on your campaign can work. Keep in mind that paid advertising is more than building a website. For example, it also needs you to create landing pages, white papers, e-books, social media campaigns and more.